NJIT Faculty, Staff and Students
Robert A. Altenkirch
Friday, October 1, 2010
Reorganization of University Communications and Web Services
NJIT’s reputation as an innovative, entrepreneurial, and engaged university, focused on science and technology, preparing students for productive careers, emphasizing applied research, contributing to economic development, and serving multiple communities, continues to grow. This is due, in large part, to our branding and marketing efforts, successful achievement of most of the Objectives of the Strategic Plan implemented beginning in 2004, and accomplishments of students, faculty, and alumni. Although our achievements are well-documented by our web site, publications, and other media, we are well positioned to take advantage of opportunities to strengthen even further the impact of our messages on audiences crucial to NJIT’s continued success and prominence.

To achieve the aim of strengthening our messages, as called for in the university’s new Strategic Plan for 2010 to 2015 (, it is essential that the primary units involved in the university’s communications efforts work as a unified force in the coordination of advertising, media relations, publications, web site presentation, and web-based applications. The creation of a unified workforce bringing together individuals already working in the communications area will assure timely development, execution, and assessment of an integrated university communications plan, based on the marketing priorities of the university.

With integrated communication planning and deployment as the goal, Charles Dees, vice president for University Advancement, has been given the charge to reconstitute the university’s communications efforts by combining web services with publications, advertising, graphic design, and media relations. The new Office of Strategic Communications reports to the Executive Director for University Communications, Jean Llewellyn, to whom the Director of University Web Services, Jim Robertson, reports. The web site of the Office of University Communications will be updated shortly to reflect this new organizational structure. The move to structured integrated communications is both strategic and well timed for this academic year, with the implementation of the new Strategic Plan underway and the engagement of White Whale Web Services, a web design company utilizing a creative and collaborative approach to design, design strategy, and information architecture.

The Office of Strategic Communications is organized to utilize fully the talents of our communications personnel and maximize our ability to deliver consistent messages, whether through print or electronic media. We anticipate continuing our track record of garnering awards for our print publications, and look forward to a dynamic new web site design implemented this year. If you have communications needs to be addressed, please contact Jean Llewellyn in the new Office of Strategic Communications.