In 2006, NJIT launched a new portfolio of printed materials for undergraduate recruitment. The campaign, designed by the North Charles Street Design Organization, incorporates the new university brand
and uses "The Edge in Knowledge
" as its central theme.
The visual centerpiece of the undergraduate recruitment program is a series of original illustrations by French illustrator Serge Bloch who is internationally-known for the wit, inventiveness and accessibility of his drawings. In his simple yet sophisticated illustrations, he combines photographs of everyday objects with whimsical line drawings: glazed doughnuts double as car wheels, spiders serve as moustaches, and televisions make lovely eyeglasses for a fresh and trendy take on contemporary life.
Bloch, who studied at the School of Decorative Arts in Strasbourg, told Johns Hopkins Magazine that he enjoys making readers smile. "I try to do humorous work," he says. "It's a work of modest art."
Bloch's work has been published in numerous commercial publications including Time magazine, AARP Magazine, The New York Times, The Boston Globe, The Washington Post, and The Chicago Tribune. His work also makes frequent appearances in academic periodicals including:
Members of the university community who wish to use the drawings should contact Jean Llewellyn, executive director, University Communications.
Printed materials in the 2008 undergraduate portfolio include:
- Search mailer (pdf, 864 kb)
- Viewbook (pdf, 3.42 mb)
- Viewbook envelope (pdf, 4.7 kb)
- Campus Life brochure (pdf, 3.5 mb)
- Co-op/Careers brochure (pdf, 273 kb)
- Newark College of Engineering brochure (pdf, 1.6 mb)
- New Jersey School of Architecture brochure (pdf, 1.2 mb)
- College of Science and Liberal Arts brochure (pdf, 1.8 mb)
- School of Management brochure (pdf, 480 kb)
- Albert Dorman Honors College brochure (pdf, 888 kb)
- College of Computing Sciences brochure (pdf, 1.09 mb)
Other materials developed for the program that may be useful for the university community include: