With the use of technology on a constant rise, NJIT recognizes the demand for highly trained individuals to manage the influence of technology in organizations and the global market place.
Who is suited for this program?
The marketing certificate prepares students to understand a world where technology is changing how products are developed, how customers are won and retained, and how companies interact with customers. Traditional marketing concepts are reinterpreted in light of sweeping technological changes in markets and media. Students are also able to focus on the development and marketing of high technology products.
What are the Required Courses?
Code | Title | Credits |
---|---|---|
Core Courses | ||
Select four (4) of the following: | 12 | |
Supply Chain Engineering | ||
Customer Discovery | ||
Concurrent Engineering | ||
Marketing Research | ||
Strategic Marketing Management | ||
Design and Development of Technology Products | ||
Sales Management for Technical Professionals | ||
Digital Marketing Strategy |
What will I learn?
- Coordination of product manufacturing and logistic activities across the global supply chain is studied. Focus is on supply chain design, implementation, and control. Topics include transportation and distribution networks, inventory control, demand planning, materials handling and warehousing, supply chain contracts, manufacturing flexibility, product design for responsiveness, and ERP systems and supply chain analytics
- Learning the process of directly engaging with customers to explore potential new markets. Such evidence-based entrepreneurship guides the potential for new product ideas early in the development process. Similarly, high-tech innovators in new media, web, software apps, social networking, wearable computing, and mobile devices need to determine early on if their proposed solutions address real user needs.
- Concurrent/simultaneous engineering methods and tools such as system analysis, system modelling and system integration, market oriented, integrated design for manufacturing, assembly, quality and maintenance, product design analysis, integrated product design and manufacturing innovation methods, QFD (Quality Function Deployment) ? applied to concurrent engineering, FMEA (Failure Mode and Effect Analysis), POKA-YOKE, KANZEI, waste reduction, quality circles, rapid prototyping of designed objects and various other advanced processing methods.
- Research and managerial perspective on advanced marketing research methods and analytical techniques. Topics include problem formulation, research design, data collection and analysis, managerial report writing. Students will acquire experience by developing and executing their own marketing research project using sophisticated computerized analytical techniques.
- An overview of marketing strategies: pricing, product, promotion, and place. Ethical issues are discussed as well as other course concepts using case analysis, videos, class discussion, and term projects.
- Design and Development of Technology Products - Focus on analysis of needs of buyers and consumers for specific product characteristics and the development of appropriate products to satisfy such needs. The process of identifying new product opportunities, screening new product concepts, product testing and test marketing, product positioning, and development of the marketing strategy and implementation plans.
- Focuses on the promotion and sales of products in the business-to-organization market. All elements of the marketing communications mix are covered according to their importance in that market: selling, sales promotion, trade advertising, and publicity. The latest techniques are reviewed and discussed using case histories and student projects. Issues of global competitiveness, high technology products, and the role of total quality management in marketing communications are emphasized.
- Introduction to the use of the Internet and electronic commerce in the development of marketing strategy. Examines the characteristics of electronic markets, the use of Internet for data collection and market research, the Internet as a communication and distribution medium, and the development of Internet-based marketing strategies.
Why study Marketing at NJIT?
The graduate certificate’s narrow focus allows you to dig deep into this specific topic, and start applying your knowledge sooner. It is possible to earn this certificate entirely through online courses, so you can more easily fit it into your busy life. And whether you take courses online or on campus you’ll learn from NJIT’s distinguished professors and instructors from the School of Management.
In what job titles might a holder of this Certificate fit?
Sales Manager, Account Manager, Sales Lead, Chief Sales Officer
Prerequisites
Completion of a Bachelor’s degree with a overall cumulative Grade Point Average of 2.8 or higher on a 4.0 scale.
Related Degree Programs
All credits for the Management of Technology Certificate relates in its entirety to either NJIT MBA. The MS in Management can be completed entirely online in limited formats, and the Management of Technology graduate certificate program is a great way to jump start into the program.
Take Note
Check the course descriptions for more information. Some courses have prerequisites and must be taken in order.
Faculty Advisor: Benjamin Manyindo
Available 100% online!
This program is available 100% online! Questions?
E: online@njit.edu
P: 973-596-3462